Ways to Use this Platform
- Visualize public reactions to major events or announcements
- Identify drivers of public reactions and conversations
- Utilize public commentary to improve operations
- Analyze issues most important to voters
- Uncover trends in what people and organizations are saying about you
- Benchmark your outreach effectiveness against others or averages
- Analyze strengths and weaknesses of your campaigns across over a dozen key performance metrics
- Monitor news and social media mentions about you or others
- Coordinate messaging with other offices
- Identify PR issues before they become wildfires
- Track coverage of national or local political races
- Compare buzz and momentum of candidates against one another
- Isolate and analyze how talking points are resonating with voters
- Keep close tabs on what competitors are saying and doing
None. All data is already inside the system. When you want to begin, simply type a name into the search bar to search for an agency or politician of interest.
The search box is the entry point of the platform. Search for any agency or politician by name and select the keyword when it appears in the search bar to view the data.
Navigation is based on an account-centric methodology. As you move across the site tabs you are looking at data for whichever account you have searched for inside the search box.
Registering for an Account
Access to data on the site is limited without registering for an account. However, you may search through the site at your leisure before deciding to register for an account and gain access to the full suite of tools and data.
To register for an account, simply click the register button in the upper right hand portion of the screen. You will need to supply your contact information and choose a subscription level that suits your preferences.
After you have a registered an account, you will need to login to gain full access to the platform. To login, click the login button at the top right of each page.
Gain immediate access into what’s trending in government on social media. Track social media metrics for upcoming elections and view suggested comparisons for some of government’s biggest rivalries.
The home page also provides a snapshot of the top political and top government tweets, updated daily to provide the most recent data.
After searching for and selecting an account from the search box, you will be directed to that account’s profile page. This section provides a snapshot of some of the data collected on each agency or politician inside the system, including social media statistics and a media power rank based that determines the media footprint of the account compared to similar accounts or peers.
Use this section to:
- Quickly obtain an overview of the media profile of a politician or agency.
- Track the latest mentions coming from an agency or a politician.
- Monitor the latest social media traction.
Profile Page Sub-categories
Latest News: Discover the most recent news mentions for this account.
Top Tweets: Show the most popular posts from any account’s Twitter profile based on number of re-tweets and @replies per tweet.
Engages: Review a list of the government social media accounts that mention the selected account the most.
Listens To: Review a list of the top social media accounts mentioned by or re-tweeted by the selected account to the influence of others over this account.
Keep better tabs on frequently viewed accounts by adding them to your dashboard. Do this by clicking + Track this account where it appears next to the account name.
Purpose: Tracking an account adds the account to your Dashboard, which provides quick and direct access to an overview of the account’s metrics. Your Dashboard will come up automatically upon logging into the website.
You must be registered and logged into the site to track an account.
You can only view the mentions and rankings for accounts you track.
Purpose: You can view and manage multiple accounts from inside your dashboard. A variety of performance metrics allow you to easily keep tabs on all your accounts at once with side-by-side analysis options.
- Quickly compare the media performance of accounts you care about side by side.
- Save comparisons you plot on the Charts Section to your dashboard for quick viewing later.
- Receive a daily summary email containing updates to your accounts. You may turn this feature off inside your dashboard if you choose.
Purpose: This section allows you to plot metrics against one another on a graph. Easily compare your performance or any other account’s performance against competitors or peers.
- Analyze the performance of various social media accounts, public response to news events, and trending stories.
- Identify the platforms providing the best and worst ROI for marketing efforts.
- Compare performance across multiple accounts and peer group averages.
- Correlate metrics to determine trends.
- Uncover the news drivers for a particular day or period.
You can make annotations (notes) inside the graphs on the Charts Page, but only for accounts you track in your dashboard. You can do this by clicking on a point on the graph and selecting the “add note” option. You can also open a stream of data from that data point. Options on the side of the screen enable you to search within the results and reorder items in the news stream. Up to 50 mentions can be viewed on the charts page; after that you must be inside the Media Mentions section.
Purpose: The mentions section aggregates all mentions on the Web about or from the agency or politician.
- Monitor all mentions about an account across 60,000 news outlets and social media sites.
- Track all comments coming from an individual or agency.
- Analyze message uptake by an individual or agency in response to outreach.
- Identify top mentioners, key publications and topics most frequently associated with an account.
- Identify how the public is describing a politician or organization.
Purpose: Immediately access a summary of an account’s Facebook posts from a selected time period.
- Monitor the messaging that an agency or person shares via Facebook.
- Identify which messages receive the most support in the form of Facebook Likes and Comments.
Purpose: The rankings section compares an organization or person to others like them. We lump similar agencies or people into various peer groups. Rankings are calculated for each metric and peer group daily.
- Evaluate the effectiveness of an agency’s or person’s outreach efforts in relation to similar agencies/politicians.
- Assess weaknesses and strengths across various metrics over time.
Purpose: Leaderboards compare agencies and politicians across an array of metrics we collect.
- Identify who’s hot and who’s not across a variety of metrics.
- Identify those doing a better job with their outreach and adopt their best practices.
You can adjust the display of the leaderboards by the metric selected, the date selected, or the category selected from the navigation menu.
Purpose: Advanced search allows you to analyze metadata trends across government and create custom reports and analyses. This section is only available for enterprise-level clients.
Purpose: Settings can be used to change your login, password or site preferences.
Forgot Password/Password Reset
Purpose: To reset your password, click the login button on the top right of the screen. This will bring up the login page. Underneath the login area, click the link that says “Forgot your password” and follow the instructions on the next screen to reset your password.
Providing Feedback & Sending Questions
You can send your feedback through the tab at the left marked “Feedback” or via the email us link at the bottom of each page.