The taxman may be paying a visit to Facebook's offices soon,
according to a pair of U.S. financial analysts.
In a white paper authored by international tax consultants
Jim Carr and Jason Hoerner of KPMG's Silicon Valley branch, the duo raise the
delicate question of whether virtual currency--such as tokens--could be
considered taxable income.
"Social media companies should understand that the tax
consequences of these conversions [to real world currency] could have
significant ramifications for international transactions," Hoerner and
Carr write in "Virtual Currency in Virtual Companies: Income
Characterization Issues for Social Media Companies.”
The paper appears in the recent issue of Tax Notes
International, a trade journal for financial analysts.
Carr and Hoerner pull no punches, addressing not just the
legal ramifications of taxation for US companies, but also the transnational
implications of virtual trading, everything from Lindens to Facebook Credits.
"Because of sparse tax guidance to date," Carr
writes, "social media companies engaging in cross-border transactions with
consumers may be unsure whether and how their virtual currency may be
taxed."
Prior to the success of sites like Facebook, virtual currency
was not a concern for governments.
Sites like Second Life allowed individuals to buy and sell virtual goods
using virtual money--such as Lindens--but since there was no intrinsic value to
the currency, it wasn't taxable.
With the introduction of Facebook Credits in 2009,
individuals could purchase tokens to purchase in-game items for apps like Farmville or Mafia Wars--not unlike putting money into an arcade machine. The credits can be purchased with real
world money in at least 15 countries, and Facebook nets 30 percent of all the
revenue generated from the transactions--making it one of the most lucrative
enterprises for the social network.
But as the years have passed, the lines have gotten
blurrier. Online auction sites
already allow individuals to bid on real world items with purchased tokens, and
sites like eBay treat Second Life as a bona fide merchant, allowing users to
exchange Linden dollars for items they buy or sell.
Then there are
sites like Groupon, which don't use virtual currency but make money on the
virtual activities of real world individuals.
With an estimated 14 billion in global profits projected to
be made from virtual markets, governments are eager to get in on the action.
Taxing virtual currency isn't a novel idea. For example, China already taxes
the virtual currency of Internet users, and in South Korea, virtual currency is
as good as cash.
Is Uncle Sam
not far behind?
According to
Reuters, the U.S. Congress looked into just such an idea in 2006. The issue was raised again in a 2009
article by David Wolman in Wired, speculating
that paper money would no longer be viable as a currency--and thus, the need
for a virtual tax. But as virtual currencies like Facebook Credits become more
viable, Uncle Sam's interest in taxing Lindens and Facebook Credits is perking
up.
Facebook isn't taking any chances; they've already retained
Carr and Hoerner as counsel. Their
advice: do your homework.
"To reach an informed conclusion regarding
characterization," Carr says, "social media companies should
carefully consider the terms of service they offer players."
At issue is the type of services social networks like
Facebook and Second Life provide.
Whether it is property, deposits, or a special service, each form means
companies like Second Life could be paying millions of dollars in property
taxes for homes that don't exist.
The problem is the technology is so new, no one quite knows
what to tax--or whether Facebook Credits could be taxed at all. The issue has vexed tax preparers and
lawyers who aren't quite sure what to make of it.
In the meantime, social media companies are bracing for the
taxman's appearance. But whether
he shows up depends on whether tax law can catch up with technology.