Imagine if your company offered to teach you how to use
Twitter or FB, or create a Wiki.
For twelve weeks. And you
got credit for doing so.
Well, imagine no more.
According to NextGov, General Services Administration (GSA) is
offering a twelve week course via its Web Manager University starting Feb. 7.
Tuition and fees are $299 for government officials. Classes
take place at the GSA's headquarters in Washington, D.C.
The courses are expected to cover traditional social
networks such as Facebook, but also niche websites such as Quora, DokuWiki, and
platforms, such as, IdeasWalk and Web Storm.
In addition to lectures, the sessions will feature
presentations by government officials and industry leaders, hands-on projects
and other tasks as well.
But just as all agencies aren't created equal, so are their
social media strategies. It is a
point that isn't lost on the course instructor, Gadi Ben-Yehuda.
"The government is not monolithic," Ben-Yehuda
told NextGov's Joseph Marks. "An agency like the State Department is about
engagement. Another agency like
the Justice Department is not about engagement per se, but enforcing
rules. They have such widely
divergent goals that their social media tools are going to be different."
Beh-Yehuda should know. As social media director of IBM's Center for Business in
Government, his day job is thinking about the various ways government uses
sites like Twitter and Facebook--to collect and share information, store data, communicate
with the general public and make sure agencies perform their job in an
efficient and timely fashion.
But participants won't just learn how to hit 'enter' on
their Facebook profiles. The
classes will be heavy in theory as well--from community formation and digital
communication, to how a wiki module works.
What Ben-Yehuda can't teach his students is how their social
media tools will be used by the people they interact with--or whether they'll
be used responsibly at all. It's a
very different world from the town halls and face-to-face meetings participants
are used to--many of whom have never had to interact with social media at all,
let alone in the office.
"If you
stand up and talk in a real town-hall meeting you have to show your face."
Ben Yehuda said. "After the
meeting someone can confront you about what you said. And these are your neighbors, literally people you have to
live with. In social media, you
can hide behind a mask of anonymity and leave you snarky little comment and run
away, and that pollutes the entire conversation."
Already the government has made a large footprint on the
face of the internet--Facebook and Twitter included. The White House already has 4 million social media
"fans" on Twitter and Facebook, and the State Department and the CIA
already have their own wikis with names like Diplopedia, and Intellipedia.
The GSA also has a wiki as well--BetterBuy--although it has
come under fire in the past for lax policing and configuration errors. According to Federal Computer Week, in
2011 auditors found a multitude of spam comments on the site. Web application security procedures
were also not followed, leading to a compromising of users' personal
information.
As Facebook and Twitter becomes more ubiquitous within
government, the question is how will the government use this information? It is a question Ben-Yehuda hopes his
students will be able to answer when they walk out of the classroom.
"More than
anything, that's what I want people to start thinking about," He
said. "asking, can we add a
social layer to this program? Then if we add a social layer, what are the best
tools to use? I want to get beyond
talking about Facebook, Twitter and Flickr."
WebManagerUniversity
is a joint project of the GSA's Office of Citizen Services and Innovative
Technologies and the Federal Web Managers Council.