
Credit: OhMyGov
It has been a banner year in the world of government social
media, and a notable one for the U.S. military's social efforts too. While not new to the social media
scene, the service branches of the U.S. military stepped up their social media usage in 2010, experiencing a maturation that saw elements
across the Department of Defense refining, advancing and improving upon the
social media status quo. Beyond U.S. borders, the use of social media related to military and peacekeeping missions also made news.
Here are just a few of the top military social media
stories from 2010:
The Department of Defense unveils its social media policy
For years the military branches have pushed to engage on
social media sites, but the majority of sites were blocked by Department
of Defense policy, and military regulations made little reference to social
media use. That changed on February 26 when the Department of Defense released
a social media policy that not only opened up access to social media sites
across the DoD network (a step many corporations are even hesitant to take),
but was also described by top DoD officials as representing a clear "bias
toward engagement" on social media platforms. DoD story.
Admiral Mullen tweets his thoughts on Don't Ask Don't Tell
The Senate may
not vote to repeal it in 2010, but Admiral Mike Mullen, chairman of the Joint
Chiefs of Staff, made his thoughts known on "Don't Ask, Don't Tell" --- and he
confirmed it with a tweet. Shortly after stepping away from Senate testimony,
Admiral Mullen reiterated his support for repealing the ban on homosexuals
openly serving, not by a media interview but via a tweet. "Stand by what I said: Allowing homosexuals to serve
openly is the right thing to do. Comes down to integrity."
Social media aids Haiti earthquake relief efforts
Haiti represented perhaps the biggest social media success
story of 2010, in that the use and monitoring of social media in the aftermath
of the Haitian earthquake saved lives. Both the military and State Department
used social media to coordinate their disaster relief, for everything from on
the ground communications when there wasn't the time to set up official
channels, to tracking posts on social media sites in order to direct relief
efforts to the right locations. Related OhMyGov coverage of Haiti earthquake
Israeli Soldier divulges mission details on Facebook
While there are many benefits for allowing access to social
media, even during deployments, one Israeli soldier demonstrated the risks that
go along with unfettered access. His Facebook post about an upcoming raid
resulting in canceling the mission, and had it proceeded, could have put
himself and his fellow soldiers in significant harm. It's a lesson those in the
U.S. military take to heart, and one reason why open access comes with
increased obligations to educate on appropriate social media use.
Wikileaks releases thousands of classified military
documents
While I hate to pile onto the media frenzy, there's no
question that the unprecedented release of classified documents, many of them
related to the wars in Iraq and Afghanistan, make Wikileaks one of the biggest
stories of the year. With one soldier seemingly behind the release of hundreds
of thousands of classified military documents, it has called into question our
Pentagon procedures for access to information, as well as the use of removable
hardware. Related OhMyGov coverage of Wikileaks
Other military social media stories of interest in 2010:
Social media spreads news of the Fort Hood shootings
http://defensesystems.com/articles/2009/11/06/fort-hood-social-media.aspx
The Navy schools others in the use of social media
http://latimesblogs.latimes.com/washington/2010/10/social-media-wrap-navys-social-media-handbook-is-required-reading-for-political-campaigners.html
Military-issued iPhones may be the next piece of equipment
for new Soldiers
http://swampland.blogs.time.com/2010/09/23/hey-soldier-youre-in-the-iphone-army-now/
Apps for the Army contest results in 53 new applications in
75 days
http://ciog6.army.mil/AppsfortheArmyChallengeBuilds53Appsin75D/tabid/67/Default.aspx
U.S. Army ranks fourth among most social media savvy
organizations
http://www.govtech.com/e-government/Public-Sector-Digital-IQ.html
Lindy Kyzer is a media consultant and former social media manager for
the U.S. Army. She launched the U.S. Army’s social media program,
specifically its training and education programs for military leaders.
She now provides media advice and consulting including social media
advice and assistance, working with companies, non-profits, and
government and defense agencies. Read more from Kyzer at www.lindykyzer.com
Read More: Defense (DoD),
Air Force,
Army,
Marine Corps,
Navy,
Office Of The Secretary Of Defense (OSD),
Defense And Homeland Security,
Facebook,
Social Media,
Twitter,
Gov 2.0,
Good Gov