
Credit: TweetCongress.org
Wow, fascinating...
According to a new university study, politicians using Twitter
are
actually the least effective communicators of political news.
The findings
suggest that it is actually bloggers and political junkies who provide
the
most-seen tweets regarding political affairs.
The study also explores how the use of hashtags
increases
exposure for tweets which may otherwise remain unseen. Hashtags, when used in combination
with good
content of the 140 character variey, can spread the news and information faster and more effectively by expanding the audience which may see a tweet.
According to the study, which was conducted by Professor
Tamara
Small of Mount Allison University in Sackville, New Brunswick, Canada, followed the usage of Twitter
by
members of the Canadian House of Parliament. Of the 308 members of the
House,
only 37 percent did any tweeting. The study also focuses on the use of
the #cdnpoli hashtag, which is the top political hashtag in Canada. Small
found
that the use of the hashtag increased the visibility of political tweets
exponentially, but only five members of the House had used the hashtag at
all.
"Only a very small number of Canadian leaders are
tweeting,
period" says Small. According to the study, politicians only accounted
for 1.4
percent of the conversations on Twitter, with other media making up
around 10
percent. Furthermore, the "press release-y" quality of many politician's
tweets
left them, at the very least, uninteresting.
"There is a concern about saying things off the
cuff," says
Small, who believes that many of the politicians she reviewed relied on
their
staff to actually create the tweets.
"I question if a lot of them are actually
twittering" she
says.
Another problem for the tweeting Canadian politicians she studied was that their lack of hashtags led to them communicate
mainly with those people who were already following them. On the other hand, Small calls
the use of the #cdnpoli hashtag by
journalists and other individuals "exceptional" for sharing news and
information.
Overall, Small believes that politicians are
under-utilizing
the potential that tweeting with hashtags has to blast information and
reach
new followers, as well as inform constituencies about the intricacies of
their
agenda.