As exhaustingly
exhilarating as the 2008 elections were, the 2010 midterms are right around the
corner and no one should be napping. Evan Bayh warned Democrats with both his words and his retirement
that Scott
Brown's election in
Massachusetts is a grim indicator of electoral patterns in November. The race
to the polls has already begun, and a useful mode of transportation for many is
Twitter. A sizable portion of announced Senatorial candidates have active
campaign-centered Twitter accounts, and we here at OhMyGov! have tracked them
down and followed them all. Although the elections are still months away, the
early tweeters are having their songs heard.
Most Senatorial
candidates use Twitter to promote their other media-interjections.
The candidates with a more established following, such as incumbent John
Thune, often tweet
of upcoming interviews, appearances, op-eds and blog entries: "I was on
Campbell Brown on CNN to discuss the Dems' use of reconciliation to jam through
the health care bill. Watch: http://bit.ly/5exJXY".
Others are using Twitter to post scathing stories on their competitors,
as Attorney General of Connecticut Dick
Blumenthal so
shrewdly did: "Can a $50 million self spender beat quality public service?
Watch CNN's report on Linda McMahon's spending -http://bit.ly/ahfCnB #ctsen."
Twitter will
definitely be a boxing ring for fighting words in these (and many subsequent)
elections. Last week, when most of us were frenziedly following the Health Care
Summit, Sen. Arlen Specter launched his
notorious rant on Joe Sestak's alleged paying his staff less than
minimum wage. Considering
the two men will be duelling for the Democratic nomination in
Pennsylvania, it's probably
safe to assume that there will be plenty more tweets where this came from.

Not only is
Twitter a handy platform for mudslinging, it's yet another way to point voters
to what are still the central attraction: campaign ads.
We have seen
campaign commercials have been tweeted by the dozen. Former WWE CEO Linda
McMahon, who is running
in Connecticut, has tweeted several campaign videos, including this Lifetime Original-status gem. Kentucky
Attorney General Jack Conway just
posted first campaign commercial as has incumbent Senator Blanche
Lincoln, who attempts to distance herself from the pack (of donkeys). The timing of Lincoln's posting
curiously coincided with the AFL-CIO's endorsement of her challenger, Bill Halter. In another case of convenient tweet-timing, Bill
Halter first started
tweeting on March 1st, the day he announced his campaign to represent Arkansas
in the Senate.
More than
anything, though, Twitter provides a peek into what these candidates are really
like...or at least how they'd like us to think they're really like. Alexander
Snitker, a Libertarian
candidate from FL, tends to just tweet about a) Ron Paul & money bombs, and
b) the latest YouTube channel he's subscribed to (which are sometimes kind
of weird).
Midge
Potts' bio describes
her as a "Transgender Activist Musician Politician who is running for
US Senate in Missouri's 2010 general election" which is definitely
interesting, but almost pales in comparison to Mike
Wiley's
confusing-because-he-sounds-likes-he's-mad bio: "Freedom, Integrity, Guts,
Honor & Tenacity - FIGHT~! G-D, Country & Family. Help me defeat HARRY
REID; I'm the one TRUE conservative in the race." Louisiana
Libertarian Anthony "Tony G" Gentile's name alone reeks of personality; exactly what
kind of personality is still to be determined (further illustrated by his lack
of followers).
And, aside from
forcing me to question my own love affair with parenetheses with tweets (see
photo below), Maryland Senatorial candidate Eric Wargotz has an
oddly ethereal Twitter page. Veering from the typical red, white and blue
uniform of campaign webpages and Twitter homepage templates, Wargotz has posted
a serene pastel color palette and what appears to be a sailboat in a sunset as
his background.

However, Twitter
can't do all the talking and walking for you--you have got to have the gusto to
back it up.
While searching for Darlene Fitzgerald Price's Twitter account (to no avail...yet), I was
taken by her surreal website, and couldn't help but think that
undercover-cop-turned-Senator from Kentucky is a movie role with Julia
Roberts/Sandra Bullock/reinvented Angelina Jolie's name written all over it. Despite the fact that she sat next to Frank Serpico at a hearing
doesn't change the fact that I found myself getting frustrated with Mrs. Price
and the other candidates who don't have Twitter accounts.
Candidates who shun Twitter as being too superficial or elitist miss the point that it's a no-cost, low-effort medium for directly reaching out to voters. Those who embrace it --- tweeting "early and often" --- may find they get a bump in recognition from opinion-shapers, the news media and like-minded supporters from other districts. Especially for candidates who are challenging well-known incumbents, the extra notice could go a long way.