Though most of December lies ahead of us, the 2009 “year in
review” lists are already rolling in online. Five major search engines have
aggregated eleven months’ worth of their most popular queries.
Many a distracting entry threatened to steer OhMyGov off its
path of govviness as we researched e.g. Google’s top “Made by Hand” searches for
2009 include “baby food” and “dog food” – you don’t need the USDA to tell you
not to mix up those recipes. But we managed to keep the focus and here present
you with a digest of 2009’s Top Gov Searches.
Gov’s Cool Crowd
Surprise! The most popular government figure in the world is
President Barack Obama. Things have
changed for this guy in the past year. In 2008, as a presidential candidate,
“Obama” graced many a top ten most searched list as voters got
introduced to him for the first time. On Google’s Zeitgeist aggregation site, his name was the sixth
fastest-rising search term globally last year (when compared to the year
before).
Though AOL kept “Barack Obama” as the number one most searched
news story for 2009, in this year’s Google records, he is the fourth
fastest-falling globally. Yahoo reminds us that last year, Obama was the first
politician to place in its overall Top 10. This year the likes of
Kim Kardashian and the WWE knocked him out of a prime spot. “Then again,”
writes Buzz senior editor Vera H-C Chan, "the
people knew exactly where to look for him: in the White House. Once he stepped
into the Oval Office and daily headlines, the public's interest moved from the
man to the agenda, and from the campaign to the issues.” Indeed, Yahoo prepared
a list entirely for Obama-related searches, from his inauguration and his
family to his health care and stimulus plan proposals.
Sarah Palin is still
hot in the minds of searchers, more on a personality basis than politics.
Google’s third most searched “break-up,” though merely a rumor, was Todd and
Sarah Palin. Last year, the former governor of Alaska topped the fastest rising
global search term list. As in Obama’s case, searchers have backed off, making
Palin the fifth fastest-falling search term (and some say politician) in the United States. John
McCain rocks the number one spot in that
category. Others dropped from lookup lists include Ron Paul, Hillary Clinton and George Bush. On the whole, searchers have moved from people to
issues.
We’ve Got Issues
We’re losing money and getting sick. After a year of
campaigns and Olympics, anxiety filled the search boxes. Bing’s top overall trending topics included swine
flu, stock market and cash for clunkers. Similarly gov-related topics appeared on Ask.com in its second most-asked question, “How do I get
out of debt fast?” and its ninth most popular question, “What are the symptoms
of Swine Flu?” (Ask’s list also featured “What is Miley Cyrus’ phone number?”
and “What time is it?” Yikes.)
Swine flu is the number one fastest rising search term in Google
News and number one in Yahoo’s Science category. Peanut Butter Recall, an event that sickened many and spurred
FDA attention, was the sixth fastest
rising term in Google’s Food and Drink global list. Yahoo compiled its own list
of top financial search terms, naming coupons, unemployment and Bernard
Madoff in its ranks. Madoff
scheme comes in at number three on AOL’s
top news searches, which also includes cash for clunkers and health care reform. Perhaps appropriately, Ask’s seventh most popular
question is, “When will the world end?” Again – yikes.
Fame!
Whether they like it or not, these gov folks stepped (more like
hiked) into the 2009 spotlight. In Yahoo’s Sudden Fame category, distinguished
by “frenzied searches,” South Carolina Gov. Mark Sanford came in at number
seven. His Appalachian trek/Argentine affair was the most sought after scandal
in a year of plenty. Yahoo mentions other head-scratchers, including Louisiana
Gov. Bobby Jindal’s inadvertent
mimicry, Nevada Sen. John Ensign’s
affair, Alaska Gov. Sarah Palin’s
self-exile and former candidate John Edwards’ paternity questions.
On a lighter note, Ask’s
fourth most popular celebrity rumor this year was: “Is Michelle Obama pregnant?” And in sadder news, deceased
Massachusetts Sen. Ted Kennedy
topped Google’s fastest-rising news searches in the European Union and placed
in Yahoo’s top Farewells.
Two more curly-haired figures burst onto this year’s gov
scene. When President Obama nominated Sonia Sotomayor to the Supreme Court, people sought more
information. Her name was the seventh most searched news story on AOL and tenth
in Yahoo’s Sudden Fame. Besting Sotomayor in Yahoo’s frenzied searches was the Portuguese
Water Dog, coming in at number eight. Bo
Obama is the most famous of his ilk and the new canine-in-chief.
Did your favorite govies miss out on all this fun? December
has 28 days left, people. Get searchin’!