It’s a familiar scene for many of us: sitting in traffic
amongst countless individuals in a sea of cars, separated by chrome and glass,
everyone on their cell phone. Or, if you’re the public transit type, try and
recount how many commuters spent your most recent ride hunched over cellular
devices. If this is the stuff that annoys you, relax! They might be providing a
very noble social service with the agility of their texting thumbs; they just
might be texting Clever Commute.
Clever Commute is an up-and-coming information network where
subscribers receive alerts on traffic and transit conditions in their area
thanks to commuters who text in updates
about trains, buses and traffic. It is, as creator Joshua Crandall
described, a service where “only a few participate, but everyone in the
community benefits.”
But that “few” is now a swelling 10,000—impressive,
considering Mr. Crandall started the service in 2006 with the five guys he knew
from his train commute from New Jersey to Manhattan.
It all started with Mr. Crandall’s observation that all
commuters are constantly communicating, but not with one another. “One morning
after a bad commute, I saw everyone on their BlackBerries on the platform and I
thought, ‘Where were they last night?’” He saw the opportunity for a network
where commuters could exchange information, and Clever Commute was born.
The service first connected commuters in New York and then
Boston in 2007, and has since grown to include Chicago, Los Angeles, San
Francisco, London, Portland, Washington D.C. and Baltimore.
And Clever Commute continues to grow. In talks with various
institutional investors and major traffic reporting agencies, Clever Commute’s
increasingly diversifying business model can only strengthen and expand
influence. Posts on the service’s blog are accompanied with advertisements, the
service is partnered with various social networking sites, and yup, there might
eventually “be an app for that” on the iPhone.
Clever Commute illustrates the speed and influence of
user-content communication networks, often alerting commuters of delays before
transit authorities and news outlets. In fact, both New Jersey Transit and CBS
radio in New York subscribe to Clever Commute, and use the service as a primary
source, sending out helicoptors and representatives to investigate events
reported by Clever Commute participants.
Despite the linked community’s exponential growth, Clever
Commute’s users remain committed to the service and haven’t misused the
increasingly connected network. Maybe it’s the website’s polite etiquette page
or maybe it’s just commuter solidarity, but Mr. Crandall insists that no one
has attempted “multi-level marketing” and most Clever Commuters are genuinely
trying to help.
Ideally, Clever Commute will one day become the concrete
stuff of “Good Gov.” As Mr. Crandall and surely his subscribers have noticed,
the common denominator of many of the reported problems is infrastructural
shortcomings. Issues with tunnels, switches, tracks and roads are all obstacles
in our commutes, and interestingly, they’re all solvable. Not necessarily with
a text message, but you gotta start somewhere.