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IRS brings tax advice to YouTube, iTunes

We applaud the effort, reserve judgment on the ROI

By Tim Baysinger Sep 25 2009, 11:46 AM

The taxman on TV

The taxman on TV

The Internal Revenue Service is thinking outside of its boxy forms and text-heavy website to embrace the YouTube and iTunes generation.

Creating its own YouTube channel at http://www.youtube.com/irsvideos, the IRS has a handful of videos with useful information about the administration’s economic recovery effort as well as a series of "tax tips."

“Find out how you can get all the tax breaks you deserve and are entitled to!” reads the promo for the tax tips section. The videos are narrated by IRS employees and kept mostly under a minute in length — smart thinking, since attention spans are short, especially when it comes to taxes. The IRS has also posted six podcasts on iTunes which talk about a lot of the same information. 

The IRS first joined YouTube this past April, and currently has 250 subscribers and just over 25,000 views. While not much by YouTube standards — a belly-dancing baby has snagged 2.3 million views and counting, for example — it is nevertheless a step in the right direction.

Now, a belly dancing baby talking about tax deductions, that would get quite a few hits.

Read More: Internal Revenue Service (IRS), Gov 2.0, Taxes And Spending, Good Gov

 
 
 
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