Mobile computing is the next frontier of digital democracy,
but a new study suggests that browsing the web on the go is still too clumsy to
really get thru, say, the 1,000-page healthcare bill on your iPhone. Which is
too bad, because your Congressman isn’t likely to read it for you.
The study
released on Monday was conducted by “user-experience” research firm Nielsen
Norman Group. It found that cell
phone users only had a 59% success rate when tasking on the Internet compared
to an 80% success rate for PC users. At that rate, reading the massive healthcare
bill will take a few extra bus rides.
“The phrase ‘mobile usability’ is pretty much an oxymoron,”
says Jakob
Nielsen, principal of the Nielsen Norman Group. According to the
researchers there are four major problems that create the low level of success
by mobile users: small screens, awkward input, download delays, and
mis-designed websites
“The first two problems are inherent to mobile devices, and
as for connectivity, it’s going to take many years before mobile connections
are as fast as even a modest cable modem,” says user experience specialist Raluca
Budiu. Mis-designed websites are sites that are user friendly to PCs and
they don’t follow guidelines for mobile access. Budiu
says the best chance we have for improving the experience is “websites designed
specifically for better mobile usability.”
Mobile-friendly websites couldn’t come fast enough. In March
Google announced that it had seen a big increase in Internet activity by mobile
phone users. “We have very much hit a watershed moment in terms of mobile
Internet usage,” said Matt
Waddell, product manager for Google mobile.
Amazon’s Kindle reader and Apple’s iPhone and new tablet
computer are leading the way in creating larger portable screens for mobile
computing, though there are physical limits to how far this can go in the short
term. Battery life and the heat given off by larger surfaces impose constraints
for designers trying to increase the usable area of mobile screens, while our
own desire to carry only the smallest device necessary puts pressure on
designers from the other end.
There are other innovative technologies in the works to
improve mobile phone users access to the Internet. Last week Google launched a voice-based Internet search
ability for their customers in India. The technology was built by Google’s
Indian engineering team and will help eliminate the awkward input hurdle. The
new service being offered to customers in India is still limited to English
only and to people who have a Blackberry. Problems include the variegated
accents from different regions in India (sounds a bit like the U.S.). “Accents
are indeed a problem, and we are working towards improving the application,”
said Vinay
Goel, head of products, Google India.
The work being done by Google in India proves that we can
overcome some of the barriers that
currently exist in turning mobile Internet use from irritating to satisfying.
It may be a stretch to think that we can solve all the limitations cited in the
study before the next holiday shopping season. But it’s coming. Innovation in
information technology is exploding here in the U.S. and around the world, so
anything is possible.
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