THE COMPANY
OhMyGov Inc. is a non-partisan provider of software and analytical consulting services that better enables organizations to monitor, benchmark, and improve their media footprint and the impact of their public affairs work.
Founded in 2009, OhMyGov Inc. seeks to help organizations – particularly those working in or with the U.S. Government – maximize communication opportunities and extract actionable business intelligence from digital media. The company’s analytics, insights, and executives have been featured in a variety of news publications, including CNN, Newsweek, ABC News, Politico, US News & World Report, The Hill, and the National Journal.
THE TECHNOLOGY
The OhMyGov Media Monitoring and Policy Analysis system is the first and only business intelligence software completely politically focused. It provides real-time data mining, analysis, and visual analytics to uncover patterns in message uptake and critical insights into how issues are being characterized by Congress as well as the media, public, and key stakeholders.
Through the world’s largest political media monitoring and analysis platform, agencies, offices, campaigns, politicians, lobbyists, contractors, and NGO’s are able to:
- Manage their online reputation,
- Measure and improve communications efforts,
- Maintain full situational awareness over government activities, and
- Monitor the impact of public affairs and political messaging.
The platform works by monitoring and strategically mining data from Twitter, Facebook, and over 60,000 digital news and blog sources. The information collected includes data used for performance metrics, such as fan and follower growth, engagement and customer service metrics, such as likes, comments, retweets, and replies, productivity measures, keyword mentions, and hashtags used. Analyses are then applied to the data to determine daily, weekly, and monthly growth rates and fluctuations, in order to show performance in media.
Groups of similar account types (e.g. Federal agencies) are then analyzed to determine how one organization compares against the average of all other similar organizations on any metric. The Media Power Rank uses a proprietary algorithm that pulls data from 17 metrics to provide an overarching view of an organization’s media footprint relative to its peers or competitors.
WHY USE THIS SYSTEM?
There are a variety of reasons users choose OhMyGov Media Monitoring:
- To assess and benchmark their organization’s communications efforts
- To identify weak and strong divisions within a large organization
- To benchmark and locate best practices
- To monitor information coming out of Congress and Agencies
- To identify message impact on specific groups of influencers
- For situational awareness of news, social media, and government actions during an event
- To identify how the public is reacting to a person, organization, event, or issue
- To coordinate messaging across organizations
- To generate sales leads
- To help inform outreach during a campaign
AWARDS & ACCOLADES
OhMyGov’s software is partially funded by highly competitive National Science Foundation Small Business Innovative Research grants and by the Virginia Center for Innovative Technology.
OhMyGov Inc. is a member of the President’s Startup America initiative, a certified Microsoft small business partner, and was nominated in 2012 as one the Northern Virgnia’s Hottest Startups by the Northern Virginia Technology Council.
The platform is built in partnership with Georgetown University faculty and is the brainchild of CEO and Cofounder, Andrew B. Einhorn, who was recently nominated as one of the Top 50 entrepreneurs in the state of Virginia.
BUZZ ABOUT OHMYGOV
OhMyGov data has been cited by CNN, Newsweek, Politico, The Washington Post, Mashable, U.S. News and World Report, ABC News, CBS News, The Daily Beast, Huffington Post, The Daily Caller, National Journal, NewsChannel8, Russia Today, Federal News Radio, AOL News, Congressional Quarterly, Government Executive, and more.
See our Press Page for details
WAYS TO WORK WITH US
- Subscribe to the platform as a single user or Enterprise customer
- Commission customized reports for your organization or your clients
- White label all or part of our platform
- Partner with us, and take advantage of our analytics and government contract vehicles
MANAGEMENT TEAM
Andrew B. Einhorn, CEO and Cofounder
Andrew B. Einhorn, M.S., is a systems engineer and management consultant specializing in information architecture, management, public health, and new media communications. With a decade of experience working for global management consulting firms such as ICF and John Snow Inc, Mr. Einhorn has provided technical assistance, project management, decision support, financial analysis, communications support, and systems design for a wide variety of public and private sector clients, including the Defense Threat Reduction Agency (DTRA), Federal Aviation Administration (FAA), National Aeronautics and Space Administration (NASA), Environmental Protection Agency (EPA), Department of Veterans Affairs (VA), Nuclear Regulatory Commission (NRC), Missile Defense Agency, Santee Cooper power company, and the American Chemistry Council.As an adjunct faculty member at Georgetown University, Mr. Einhorn’s research interests include the application of new and social media to health communications and government, media monitoring and analysis, social network analysis, situational awareness, digital applications for public health, and health information technology. Mr. Einhorn is a published author and journalist, and has spoken about his varying experiences on international cable news networks, syndicated radio shows, and at academic conferences. He holds a B.A. in Neuropsychology from Emory University and an M.S. in Engineering Management from The George Washington University.
Dr. Richard T. Hartman, COO and Cofounder
Richard T. Hartman, Ph.D., is a former career member of the federal Senior Executive Service (SES) and formerly the Director of Policy Analysis and Forecasting Services for the Veterans Health Administration (VHA) in the Department of Veterans Affairs (VA), where he exercised a major leadership role for planning, developing, executing and promoting VA policy. He was also responsible for forecasting the $40 billion budget of VHA, the nation’s largest integrated health care system, and overseeing dozens of health and health technology pilots.Dr. Hartman has 22 years of experience in the federal government, first as an active duty officer in the United States Air Force and later in executive positions at three different cabinet level Departments. He is currently a Lieutenant Colonel in the U.S. Air Force Reserves. Dr. Hartman holds a Ph.D. in public health, a Master’s Degree in policy and management, and a Bachelor’s Degree in physics. He has held both Associate and Assistant adjunct professor appointments at George Washington University and Georgetown University, respectively.
Mark Malseed, Executive Editor and Cofounder
Mark Malseed is an investigative journalist and information architect with 15+ years of experience writing, designing, and leading the creation of game-changing books and apps. He is coauthor of the national bestseller "The Google Story published in more than 25 languages worldwide, and has collaborated on seven other books, including three New York Times bestsellers.For three years, Mr. Malseed was the lead researcher for Bob Woodward of The Washington Post, where he covered national security and intelligence and contributed to the critically acclaimed books Plan of Attack and Bush at War. As a consultant to ChaCha, he led the team responsible for training over 60,000 individuals in search and social media best practices and helped design the user experience for ChaCha’s award-winning mobile Q&A service and top 100 website. Mr. Malseed speaks regularly at universities and organizations across the U.S. and abroad, and has appeared on ABC, CBS, FOX, Bloomberg TV, the BBC, Al Jazeera and other global media outlets. He graduated Phi Beta Kappa from Lehigh University with degrees in architecture and urban studies.
